Do you have a website. Awesome! But now what?
It is not only important to have a website, but it should be optimized in order to drive sales and grow your business. If your website isn’t fine-tuned to meet your specific goals, it won’t do the job.
Below are five questions to ask yourself to see if your website is optimized for your business.
Is your website mobile responsive?
Consumers are on the go, using their phones more than ever to find information, communicate and shop. office devices continue to remain important, however, as they drove 53.3 percent of the total time on site in the United States, mobile devices generated 61% of visits to US websites in 2020, up from 57% in 2019. Desktop devices were responsible for 35.7% of all visits in 2020, and tablets generated all 3, Remaining 3% of visitors. re
This means that your web-based solution must be flexible to respond to customers wherever they are, regardless of the device. Having a responsive design allows a website to perform well on multiple types of devices, with the content visible for any screen size. Nothing is more frustrating for a consumer than having to pinch and zoom to view content on a phone because a website is not optimized for mobile.
Is your website experience integrated with your retail experience?
As consumers continue to engage more online, they expect to receive the same experience online as in-store. Prices and stock availability should be the same across all channels. If you can sign up for an email or in-store loyalty program, you should be able to do the same online. The boundaries between channels have blurred, forcing businesses to deliver a true omnichannel experience.
This type of integration requires flexible front-end and back-end systems that âtalk to each otherâ and are scalable. This is where companies that don’t have the in-house IT knowledge and expertise should consider speaking with experienced consultants who can assess your needs, recommend, and implement the best solution for you.
Do you have an integrated social media strategy?
Social media isn’t just for sharing photos of our kids from the last day of school or having dinner with our partner! Your business needs a social media strategy that supports your brand’s overall goals and objectives.
Just like your website, it’s not enough to have a social media page if you aren’t using it to your advantage and maximizing results. There are several advantages to establishing a social media plan:
- Build brand awareness
- Strengthen your brand’s story
- Stay ahead with customers
- Generate web traffic and sales
- Provide relevant content and information
Getting started on social media is easy. You can quickly create a business account on a variety of channels – Facebook, Twitter, YouTube, or LinkedIn. The key, however, is knowing where your customers are in order to reach them on the best platform, create relevant content that stands out in all the noise, and ensure a consistent brand voice and story across all. canals.
Does your website have the right content and SEO?
We have all heard about the importance of SEO (search engine optimization) and appearing at the top of Google search results. But it might sound a bit like witchcraft to figure out how it all works.
Basically, SEO is about understanding your customer, what they want from businesses like yours, and delivering content that matches those needs. It starts with researching the keywords or phrases your customers are looking for and integrating them into your website and social networks for search engines to index and search for.
One thing to keep in mind is that SEO is not a quick fix. It takes time and consistency to deliver the right content and for search engines to index your pages which results in improved search results.
Do you know how your website works?
Today’s businesses follow it all. From transactions and sales to revenue and overhead. We have the health pulse of our business at our fingertips. The same goes for our website and our social media activities.
If you plan to invest resources in your digital channels, take the time to measure the results they generate for your business. There are a variety of free and paid tools that allow you to track visitors, clicks, conversions, and more.
While most businesses understand the importance of their website and digital experience, not all have the expertise or in-house resources to maximize results. Meeting with a reputable consultant or an experienced agency, like LCMS, can be a good place to start. They can help you assess your current business needs and recommend the best solution for your business.